The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Fox Marquette Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
UPAWS
Land Conservancy, Noquemanon Trail Network
Marquette Area Public Schools
Marquette Junior Hockey, Mariucci Family Beacon House, Room at the INN
Relay for Life, Bay Cliff, Cancer Care of Marquette County
Love Promise Stories from Fox Marquette Subaru
Subaru and Fox Marquette Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Superior Connections RCO - SARAH S
Last year, in 2024, Superior Connections RCO was honored to be nominated for the Subaru Share the Love event. We were over the moon to learn that our friendly neighborhood dealership chose to support our mission by bringing awareness to substance use disorder and recognizing the hard work and impact our organization has within the community. A major part of our operations includes our Recovery Residences. Substance use disorder affects nearly everyone—whether personally or through family, friends, neighbors, or co-workers. It is an issue that urgently needs continued attention, compassion, and education. Thanks to the generosity of Subaru Fox and the Share the Love event, a total of $26,555 was raised to support our mission. Because of this incredible contribution, we were able to accomplish several major milestones. Our newest Recovery Residence in Ishpeming earned its MARR (Michigan Association of Recovery Residences) certification, and we were able to complete necessary renovations and purchase new appliances for the home. We currently operate two Recovery Residences in Marquette County, offering a total of eight beds for individuals seeking a safe and supportive environment. The Share the Love funds also helped us provide the Marquette house with new pillows and bedding, medication lock boxes, drug-testing supplies, and other important updates needed for our MARR site review. Our staff works tirelessly to support individuals and families affected by substance use disorder. Without incredible community partners like Subaru and the team at Subaru Fox, none of this would be possible. We are deeply grateful for their generosity and genuine care for the well-being of others.
Fox Marquette Subaru provides SAIL with a gift of hope and encouragement during trying times - Julie Shaw J
In August 2025, Fox Marquette Subaru presented SAIL with a check for $7200 at a time when funding cuts were hitting the SAIL budget. Staff morale declined as employees became increasingly concerned about their ability to continue providing services for consumers with disabilities. Many individuals and families were experiencing financial hardship, and food insecurity was evident across numerous households. Thanks to this generous gift, we were able to launch our new program addressing food insecurity. This program will not only assist our consumers with their needs but was a huge morale booster for the staff. They now a resource that they can turn to that will provide options and assistance to consumers experiencing food insecurity. Thank you Fox Marquette Subaru, for making a difference in the lives of so many in need.
The Right Time for Love - Ann B
Love Promise Story: The Right Time for Love Submitted by Upper Peninsula Animal Welfare Shelter (UPAWS) Partner: Fox Marquette Subaru Sometimes, love arrives exactly when it’s needed most. For five long months, the Upper Peninsula Animal Welfare Shelter (UPAWS) cared for more than twenty-five cats rescued from a heartbreaking neglect case. Because of an ongoing court process, they couldn’t yet be adopted—only loved, comforted, and kept safe while waiting for their second chance. Our staff and volunteers poured their hearts into caring for them while the shelter filled to capacity. Then, just as UPAWS was finally granted custody, Fox Marquette Subaru’s “Share the Love” event began—bringing with it an incredible act of generosity. Subaru and Fox Marquette Subaru sponsored $4,000 in pet adoptions, covering the fees for every adult dog and cat at the shelter. The timing couldn’t have been more perfect. With Subaru’s help and media support, we were able to spread the word, and our community responded with open hearts. Families came from near and far to meet their new companions—and one by one, those long-waiting cats finally went home. Today, every one of those cats has a family. They are loved, safe, and home. Thanks to Fox Marquette Subaru and the Subaru Love Promise, what began as a story of neglect became one of compassion, hope, and the healing power of love. (Photo: One of the cats from the neglect case heading home with their new family—thanks to Subaru’s Share the Love event!)
Fox Marquette Subaru Partners with Gilbert D. Elementary to Support Our Future Leaders! - Tony G
With the new school year starting up, Fox Marquette Subaru is excited to announce our partnership with Gilbert Elementary School in Gwinn, MI. This year, thanks to Subaru, the Subaru Loves to Learn program and Adopt A Classroom, we had the opportunity to adopt multiple classrooms at Gilbert Elementary and put together packages filled with essential supplies. We’re incredibly grateful to Subaru, Adopt A Classroom, our dedicated staff, and our loyal customers for their support of our local school. Together, we're making a meaningful difference in students' lives and helping build a brighter future for our community. Here's to a school year full of growth, learning, and inspiration!
Fox Marquette Subaru Spreads Comfort at The Beacon House - Mary G
Fox Marquette Subaru teamed up with The Leukemia & Lymphoma Society (LLS) to deliver plush blankets and pillows to guests at The Beacon House, an essential home-away-from-home for patients undergoing cancer treatment in Marquette. As part of Subaru's national Subaru Loves to Care program, the dealership donated cozy items coupled with heartfelt messages—creating a comforting environment reminiscent of a warm embrace. “These soft blankets provide extra comfort… reminding us all of a hug from a loved one,” shared Mary T., reflecting on the impact at The Beacon House. Over the years, Subaru and its partners have donated thousands of blankets and care kits; Fox Marquette Subaru’s contributions locally bolster this mission, offering tangible support to patients and families during prolonged stays away from home. Thank you to all who participated!
Fox Marquette Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Marquette, this is a harsh reality. Helping others strengthens communities, which is why Fox Marquette Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Fox Marquette Subaru have helped nearly 900,000 children and adults in urgent need. On 02/12/2025, Fox Marquette Subaru donated 120 coats to Community Action Alger. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Baby's Second Chance - Ann B
Dear Fox Marquette Subaru Team, I wanted to share with you a heartwarming tale from our shelter, UPAWS, that truly embodies the spirit of love and compassion for animals in need. This story is about Baby, a senior Shih Tzu lady who found herself in our care after her elderly owner could no longer provide for her due to failing health. Baby was confused and afraid when she arrived at UPAWS, with her eyesight damaged and her hearing failing. But fate had a special plan for her. A kind lady, who was visiting our shelter in search of a new furry companion, happened to see Baby being surrendered. Though the dog she initially came to meet wasn't the right fit, something about Baby tugged at her heartstrings. The kind lady decided to keep an eye on our website for when Baby would be available for adoption. When the day finally came, she drove an hour to meet Baby in person. It was love at first sight, and Baby found her forever home with this compassionate soul who knew that a senior dog like Baby would be the perfect fit for her family. In an email to us, Baby's new owner shared how well Baby was adjusting to her new surroundings. She marveled at Baby's intelligence, noting that despite her visual and auditory impairments, she seemed to navigate her new home with ease. Baby's new owner expressed her gratitude to UPAWS for caring for Baby and for giving her the chance to bring love and companionship into her life. We are immensely grateful to Subaru and Fox Marquette Subaru for their unwavering support of UPAWS and for making stories like Baby's possible. Your commitment to animal welfare and adoption initiatives through the Subaru Loves Pets program has truly made a difference in the lives of countless animals, including Baby. Thank you for being a part of Baby's journey and for helping us spread love and compassion to those who need it most. With supporters like you, we can continue to make a difference in the lives of animals in need. We are forever grateful for your partnership and your dedication to our mission. With heartfelt gratitude, Ann Brownell Community Outreach Coordinator UPAWS
Lake Superior Performance Rally, powered by Fox Marquette Subaru - Chris H
For the fourth consecutive year, Fox Marquette Subaru was the title sponsor of the Lake Superior Performance Rally (LSPR). In 2021 the event moved from Houghton to Marquette, and with the move Fox became our main sponsor, as well as one of our main venues. LSPR is a stage rally event, held for the last 30 years all over the Upper Peninsula of Michigan, and is the final round of the American Rally Association (ARA) National Championship. Not only does Fox Marquette Subaru financially support the event as our title sponsor, they allow us to use their facilities for many of the important off-stage activities of the course of the week of the event. First, the day before the event begins, all competitor cars must be inspected by the ARA to make sure all rules and safety regulations are followed. Fox allows us to take over half of their service lane for the day, which gives us a great place to inspect the vehicles. Then, on Friday morning Fox hosts our Parc Expose, which is the rally version of cars and coffee. All of the competitors and their cars line up in the dealership parking lot, and spectators, volunteers, and local media interact with them for a couple hours. Once Parc Expose is over, one at a time the competitors drive under an arch in the parking lot to officially begin their event. This has turned into a real highlight of our event, with local TV crews, sponsors, vendors, and 1,000s of rally fans turning out to interact with the competitors before they leave for the forest stages. Even the Michigan Lieutenant Governor Garlin Gilchrist stopped by Fox to see what was going on this year! LSPR relies on a large volunteer force to run the event, with over 350 people donating their time over the course of the weekend to ensure the event operates as smoothly and safely as possible. We supply the volunteers with swag bags that contain event shirts, stickers, and other goodies, and Fox Marquette Subaru always generously donates a unique giveaway item for all volunteers. LSPR brings 1,000s of people from all over the US (and some from overseas) to the Marquette area and pumps millions of dollars into the local economy. Without the financial and facilities support of Fox Marquette Subaru, this event simply would not happen on the level that it does now. Their team is amazing to work with, is always looking to help us grow the event, and is an integral part to everything we do! Thank you to Brenda, Bob, Luke, and the whole Fox Marquette Subaru team!
Subaru Loves Learning - Graveraet Elementary - Brenda H
Fox Marquette Subaru is proud to support students at Graveraet Elementary School. In the month of August, Fox Marquette Subaru partnered with AdoptAClassroom.org and celebrated Subaru Loves Learning by adopting Graveraet Elementary School. Fox Marquette Subaru provided the teachers with flexible funding to purchase the school supplies and resources needed to help their students thrive in the classroom.
Tee Up 4 Tails Golf Fundraiser - Laura H
For several years in a row, Fox Marquette Subaru has been a sponsor and donated a vehicle for a hole in one contest. It also comes with all kinds of other prizes that our participants can win! On top of that, they put a team in every year to help raise money for the UPaws organization. Their continued support has been great!
