What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Fox Marquette Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Land Conservancy
Marquette Schools
Marquette Junior Hockey
Relay for Life, Bay Cliff
 Subaru Love Promise Heart

Love Promise Stories from Fox Marquette Subaru

Subaru and Fox Marquette Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

an artist, a kitten and a promise  –  Katie B

A few months ago I came across an Instagram post by artist Heather Day that referenced Subaru as a patron for her practice. I absolutely loved seeing a corporate sponsor partnering with and supporting an artist. Over Thanksgiving we visited my brother’s family in Michigan. We fell in love with a sweet kitten they were fostering for UPAWS where my sister-in-law worked. He was still too young to adopt, and my husband needed more convincing to adopt the little guy. Well he came around, and to my surprise Subaru would be sponsoring the adoption.I learned more about The Subaru Love Promise, and was so impressed by their commitment to community. From a thriving artist in California to an animal shelter in the Upper Penninsula of Michigan, your pledge is an honorable and life giving commitment to real people in real communities. A heartfelt thank you for your impact throughout communities, homes, studios, and lives. Thank you for sponsoring pet adoptions at UPAWS this winter. We love our kitten and he has brought so much joy to our family!

Big Brothers Big Sisters Subaru Share the Love  –  Jayne L

Through the tireless efforts of the folks at Fox Marquette Subaru, twenty five children in Marquette County who are waiting for a Big Brother or Big Sister will have the opportunity to be matched. The dollars raised through Share the Love will allow our organization to have a recruitment campaign for volunteers, make matches and provide the child and volunteer with ongoing support. Thank you for making this possible and helping us make a BIG difference in the lives of so many local children.