What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Fox Marquette Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Land Conservancy
Marquette Schools
Marquette Junior Hockey
Relay for Life, Bay Cliff
 Subaru Love Promise Heart

Love Promise Stories from Fox Marquette Subaru

Subaru and Fox Marquette Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Big Brothers Big Sisters Match Story  –  Jayne L

Subaru Share the Love for Big Brothers Big Sisters of Marquette & Alger Counties provided for a match such as the one between Big Brother, Mark and Little Brother, Charlie. Charlie lives in a very rural area. He enjoys building things, reading, science and math. He has a strong interest in cars and he loves school. Charlie is matched with Mark. Activities that Charlie and Mark do together include kayaking, hiking, fishing, and boat rides. On one of their recent activities, they drove around the car dealership, looked at cars and tried to guess how much they cost, then they would look at the sticker to see the price. Thank you Fox Marquette Subaru, for helping to make matches like Charlie and Mark. Your support is truly helping kids reach their full potential by supporting One-to-One relationships between Bigs and Littles.

an artist, a kitten and a promise  –  Katie B

A few months ago I came across an Instagram post by artist Heather Day that referenced Subaru as a patron for her practice. I absolutely loved seeing a corporate sponsor partnering with and supporting an artist. Over Thanksgiving we visited my brother’s family in Michigan. We fell in love with a sweet kitten they were fostering for UPAWS where my sister-in-law worked. He was still too young to adopt, and my husband needed more convincing to adopt the little guy. Well he came around, and to my surprise Subaru would be sponsoring the adoption.I learned more about The Subaru Love Promise, and was so impressed by their commitment to community. From a thriving artist in California to an animal shelter in the Upper Penninsula of Michigan, your pledge is an honorable and life giving commitment to real people in real communities. A heartfelt thank you for your impact throughout communities, homes, studios, and lives. Thank you for sponsoring pet adoptions at UPAWS this winter. We love our kitten and he has brought so much joy to our family!

Big Brothers Big Sisters Subaru Share the Love  –  Jayne L

Through the tireless efforts of the folks at Fox Marquette Subaru, twenty five children in Marquette County who are waiting for a Big Brother or Big Sister will have the opportunity to be matched. The dollars raised through Share the Love will allow our organization to have a recruitment campaign for volunteers, make matches and provide the child and volunteer with ongoing support. Thank you for making this possible and helping us make a BIG difference in the lives of so many local children.